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Brian Perlstein is the Digital Manufacturing Innovation Leader at Owens Corning, a world leader in insulation, roofing, and fiberglass composites. He is a member of Owens Corning’s Manufacturing Digital Transformation organization focused on identifying and deploying solutions that help drive operational transformation in the manufacturing environment.
Perlstein was appointed to his current role in 2022. With Owens Corning since 2018, Perlstein has worked to advance its digital transformation, leading programs such as the Early Warning Diagnostics process health program, and a strategic initiative to safely empower its workforce with information, knowledge, and expertise by making digital information more accessible through a variety of technologies and approaches.
Prior to joining Owens Corning, Perlstein held various roles, including Director of GE Digital’s Brilliant Factory Digital Lab, that helped to shape his knowledge and thought leadership in the Industry 4.x/ Smart Manufacturing space.
He earned two bachelor’s degrees from the University of Michigan - Dearborn, and a master’s certificate in lean manufacturing from the University of Michigan.
Digital Manufacturing
Innovation
Leader |
OWENS CORNING
Chuck Fornicola is the Director of Global Product and Process Excellence for the Goodyear Tire and Rubber Company where he leads the Quality function Digital Transformation efforts working out of corporate HQ in Akron, OH. He has 32 years of experience in manufacturing, with the last 29 being at Goodyear. He currently has global responsibility but previously worked in 4 plants on 2 continents encompassing all of Goodyear’s product lines while beginning his career as a plant process engineer.
Director, GLOBAL PRODUCT & PROCESS QUALITY
EXCELLENCE |
THE GOODYEAR TIRE & RUBBER COMPANY
Jaimie McIntyre Horstman serves as the Director of Demand Forecasting at Procter & Gamble. Jaimie has a bachelor’s degree in Chemistry and Chemical Engineering from Case Western Reserve University in Cleveland, OH. She began her career in engineering and manufacturing at P&G, but found and followed her passion over the last 24 years leading transformations and solving problems in the end-to-end supply chain. Her experience spans supply planning, customer service/logistics, transportation, S&OP leadership, global supply network design, internal and external cross functional collaboration, demand planning and short/long range capacity planning. She has been a strong advocate for women in supply chain, leading the NA Supply Network Operations Women’s Affinity group at P&G for 5 years and most recently being featured on the “She Supply Chains” Podcast.
Director od demand forecasting |
procter & gamble
Ben joined Cambria as its EVP and Chief Digital Officer in June 2015. Since joining Cambria, Ben has overseen a transformation that has allowed Cambria to generate more and higher quality product at a lower cost. He has transformed Cambria’s digital capabilities into a customer-centric and scalable operation that uses automation and data to serve the company’s growth.
Ben now serves as Cambria’s EVP of Information Technology, focusing his expertise on Cambria’s smart manufacturing, cloud computing and cybersecurity strategies. Ben’s career includes service as an Operations Executive for multiple “born in the cloud”, startup businesses and has delivered data and content systems to customers on six continents. He’s owned many facets of technology delivery to customers as part of his Operations experiences. Ben began his career working for the Department of Veterans Affairs. He holds a BS, Business Computer Information Systems from St. Cloud State University.
EVP, IT - Industry
4.0 |
CAMBRIA
Sarah Morgan is currently Director Digital Supply Chain Kellogg North America, driving strategy and execution of digital transformation across manufacturing. She has over 25 years of experience with roles in IT, engineering and operations leading teams to develop and deploy technology solutions supporting operations and coaching the work systems to support adoption. Prior to Kellogg, she worked in the healthcare industry digitally transforming patient records.
Sarah is passionate about championing women in tech and has served as a mentor for NextUp, judge for Society of Women Engineers scholarships, and is an active BERG community partner for Women of Kellanova+.
Sarah studied Business Management at Concordia University and holds certifications in Design Thinking from Northwestern University Kellogg School of Management and Health Informatics from ASHIM.
Director, Digital
Supply Chain |
KELLANOVA
Barrett Hopper is a purpose-driven leadership coach, keynote speaker, and continuous improvement expert with over 25 years of transformational leadership experience. He has guided teams across manufacturing, operations, and global strategy - always with one goal in mind: help individuals and organizations unlock their full potential. Barrett's life philosophy is rooted in simplicity: 'One mile at a time.'
As a marathoner who has completed over 50 marathons, including 8 Boston Marathons, he blends
endurance and vision to help others push past limits they once thought impossible. He is the author of
*Herman's Journey of Purpose* and *Running Into Motivation*, and a featured speaker at TEDx and global leadership forums. His workshops inspire leaders to eliminate distractions, align their actions with purpose, and lead with authenticity - no matter the obstacle. Barrett believes leadership isn't about titles - it's about courage, clarity, and commitment to the journey. He brings warmth, humor, and wisdom to every stage he steps on.
director of operations for americas |
mks instruments
Jeff Winter is one of the top Industry 4.0 thought leaders and influencers helping manufacturers digitally transform their business at scale. With over 17 years of experience working for different industrial automation product and solution providers, Jeff has a unique ability to simplify and communicate complex concepts to a wide range of audiences, educating and inspiring people from the shop floor up to the executive board room. As part of his experience, Jeff is also very active in the community of Industry 4.0. He currently is a part of the International Board of Directors for MESA (Manufacturing Enterprise Solutions Association), the leader of the Smart Manufacturing & IIoT Division of ISA (International Society of Automation), a U.S. registered expert for IEC (International Electrotechnical Commission) as a member of TC 65, and is on the Smart Manufacturing Advisory Board for Purdue University.
Smart Manufacturing Advisor |
CESMII
Mike Yost is driven to get help to every manufacturer looking for results under the banner of I4.0, IIoT, Digital Transformation, or Smart Manufacturing. A seasoned industry veteran, Mike brings over 35 years of industrial, nonprofit, and leadership experience to his role as industrial guide and connector. He’s spent most of his career engaging and educating manufacturers on the role and value of modern information and internet technologies in transforming their operations. Mike is a proven thought leader and domain expert on a national and global level, as evidenced by his leadership roles at MESA International, CESMII - the Smart Manufacturing Institute, Manufacturing Works, and the Industry 4.0 Club. He was also a contributing expert for the World Manufacturing Forum Report in 2017 & 2019, is the creator of “project IGBYS” and the “6 Degrees of Smart Manufacturing” YouTube series, and is the host of two current LinkedIn Live series: Industry 4.0 Club’s “Fireside Chat” and CESMII’s “Smart Manufacturing Mindset” series. Mike has specialized in the Smart Manufacturing, Manufacturing Execution (MES), Manufacturing Intelligence (EMI) and Operations Management software arenas since 1999. He has strong startup experience and has held various leadership roles in automation and industrial software businesses, including GE’s Proficy Software business, Activplant Corporation and Rockwell Automation, and as founder/advisor to Bennit.ai. He holds a B.S. in Industrial Engineering from the Pennsylvania State University and lives in Cleveland, Ohio, U.S.A. with his wife and five children.
Director,
manufacturing
excellence |
MANUFACTURING
WORKS
Mark Macioce is Vice President and Chief Information Officer at Masco Corporation, a global leader in the design, manufacture, and distribution of branded home improvement and building products. With deep expertise in the industrial and manufacturing sectors, Mark has led transformative initiatives across digital, data, and enterprise IT. His specialties include product data strategy, enterprise architecture, data and analytics —from engineering and manufacturing through to the commercial digital shelf. A recognized leader in IT modernization and cross-functional innovation, Mark brings a pragmatic and forward-looking perspective on how digital capabilities can drive business performance.
vice president & chief information officer |
masco corporation
Manuele D’Aversa has been leading Zeltwanger Leaktesting & Automation and Zeltwanger CNC Manufacturing since 2025, driving the company's growth and expansion in North America. With a robust background in the automotive and engineering manufacturing sectors, Manuele previously served as CEO of an
Automotive Tier 1 supplier, spearheading its US greenfield expansion from 2015. He also managed a significant M&A integration project in South Africa and served as a regional controller for Southern Europe and Africa, closely collaborating with German operations. Born and educated in Germany, Manuele holds a degree in International Economic and Business Administration (Diplom Betriebswirt).
president & Ceo |
zeltwanger
Peterson S. Lindo, MBA, brings over 20 years of expertise in industrial automation to his role as Innovation and Digitalization Specialist at BMW Manufacturing. His professional journey showcases a dynamic evolution, transitioning from a Controls Planner Specialist to a leader in digital transformation, a shift sparked at the inaugural MX.0 Southwest conference and fueled by his passion for innovation and problem-solving.
At BMW, his collaborative work with global teams has been instrumental in creating a digital knowledge-sharing platform and driving strategic initiatives like Virtual Commissioning for the Americas Planning Hub. These efforts are key to building digital fluency within planning teams, enabling scalable innovation, and enhancing the integration of automation and Industry 4.0 technologies into complex manufacturing ecosystems.
Beyond BMW, he serves on the Advisory Committee for the Automation and Robotics program at Greenville County Schools' CTE Innovation Center at Roper Mountain. This role allows his experience to directly impact both enterprise and community, as he bridges the gap between industry and education. He connects the institution with current industry demands, provides insights into best practices, and shapes curriculum to reflect the rapidly evolving landscape of advanced manufacturing.
Innovation & digitalization specialist |
bmw
John Harrington is the Chief Product Officer of HighByte, focused on product management, customer and partner success, and company strategy. His areas of responsibility include market research, customer use cases, product priorities, go-to-market, and financial planning.
John is passionate about delivering technology that improves productivity and safety in manufacturing and industrial environments. He has spent his 25-year career both delivering software to manufacturers and working for manufacturers in operations roles. This experience has given him a unique perspective on how suppliers and end users each play an integral role in implementing new technology solutions.
John has a Master of Business Administration from Babson College and a Bachelor of Science in Mechanical Engineering from Worcester Polytechnic Institute.
CO-FOUNDER & CHIEF PRODUCT OFFICER |
HIGHBYTE
Daniel has over a decade of experience spanning custom and prototype machine design through large scale OEM factory automation and software development. He has developed integrated IT/OT systems spanning multiple organizations and including customer facing web applications through ERP/MES down to shop floor work instructions. As a technology evangelist, he is adept at translating complex topics into a clear value proposition that connects solutions with the real problems they can solve. Daniel has applied this agile technologist approach to a diverse range of projects including whole-factory production line conveyance overhauls, physics-informed AI model development, and medical device digital twin innovation.
In his role at Baldwin Richardson Foods, Daniel owns the development and maturation of the overall digital transformation portfolio. He also leads programs and strategic architecture projects such as enterprise data mastery and workforce upskilling on new technologies. This work is informed by his practical solutionist approach to thought leadership and his passion for the potential of Industry 4.0 technologies to transform US/global manufacturing and the work of the future.
Senior Manager,
digital
operations |
baldwin richardson
foods
Jonathan Alexander serves as the Manufacturing AI & Advanced Analytics Manager within Albemarle Corporation’s global Manufacturing Excellence organization. For the past six years, he has led the global strategy and implementation of Albemarle Intelligence, an enterprise-wide initiative focused on embedding artificial intelligence, machine learning, and advanced analytics to drive improvements in OEE, yield, quality, and equipment reliability across Albemarle’s manufacturing network. With over 15 years of diverse experience in the manufacturing sector, Mr. Alexander has held roles spanning Instrumentation, Chemical Engineering, Operations Leadership, Operational Excellence, and Digital Transformation. He holds a Bachelor of Science in Electrical Engineering from Louisiana State University and a Master of Business Administration from the University of Houston-Clear Lake. Mr. Alexander is a frequent speaker at industry conferences, where he shares insights on industrial AI strategy, digital transformation, change management, and the future of digital manufacturing.
global manufacturing ai & advanced analytics manager |
Albemarle corporation
Tim Ryder is a digital transformation leader with over 21 years of experience architecting innovative solutions in the manufacturing and industrial sectors. As Principal Solutions Architect at Stanley Black & Decker, Tim specializes in designing secure, scalable SCADA and MES systems, and developing IT/OT architectures that drive operational excellence across global operations. His expertise includes integrating advanced IIoT technologies and cloud platforms to deliver unified, data-driven manufacturing environments.
Tim’s career is distinguished by his hands-on approach to solving complex challenges, from enabling the capture of global supply chain KPIs to mentoring engineering teams and improving technical capabilities. He has played a pivotal role in bridging the gap between business needs and emerging technologies, enabling organizations to harness the full potential of digital data and connectivity.
A passionate educator and mentor, Tim has dedicated over a decade to guiding high school students in the FIRST Robotics competition, and is known for his ability to make complex technologies accessible to all. His commitment to continuous learning and innovation positions him as a trusted advisor and thought leader in the evolution of smart manufacturing and industrial digital transformation.
Principal solutions
architect |
stanley black
& decker
Dr. Marcel Schäfer serves as Senior Research Scientist for the Fraunhofer USA Center Mid-Atlantic CMA in Maryland since January 2019. From 2009 to 2018 he was with Fraunhofer Institute for Secure Information Technologies SIT in Germany. He owns a master’s degree in mathematics from the University of Wuppertal, Germany, and a PhD in computer science from the Technical University of Darmstadt, Germany. As PI, Co-PI and researcher Dr. Schäfer has led and worked in various projects that discover new challenges and opportunities broadly spread over the fields of cybersecurity and software engineering in both the public and private sector.
Since March 2021 he is leading the Fraunhofer USA office in South Carolina as Senior Program Coordinator for Fraunhofer USA’s activities within the South Carolina Fraunhofer USA Alliance. Projects so far cover a broad spectrum ranging from smart manufacturing, IoT, Industry 4.0, digitization to predictive maintenance, predictive analytics and other data driven and machine learning featured technologies. Typically, those projects have a strong manufacturing focus.
senior program coordinator |
fraunhofer usa
Thomas Conrad is the Vice President of Operations of Bard Manufacturing Company, a family-owned HVAC company. The Operations team is responsible for the infrastructure, manufacturing capabilities, equipment purchasing, and all other aspects of manufacturing.
After serving as the chief operating officer at Winzeler Stamping, Conrad was hired as the Vice President of Operations in February 2023. Bard has been in constant transition since Tom joined the company. Since Conrad joined Bard, the business has transitioned ERP software systems, expanded a facility, and recently completed a refrigerant transition.
Prior to joining Bard, Tom spent the majority of his career at Crescent Manufacturing Company in several roles, lastly as the Director of Operations. Crescent was a world leader in contract manufacturing for specialty cutting edges in the food and medical industry.
Tom earned a journeyman's certificate with the State of Ohio as a Machine Repairman, two associate's degrees from Terra State Community College, a Bachelor's degree at Tiffin University, and an Executive Master's in Business at Bowling Green State University.
vice presdent operations |
bard manufacturing company, inc.
Ryan is the Business Development Manager for Telit's IoT Platforms division and a Co-Founder of Industry 4.0 Club. He specializes in helping businesses in the Factory Automation & Manufacturing sectors leverage the latest IIoT technology to overcome complex organizational challenges, from edge to cloud.
Ryan collaborates with senior leadership at global manufacturers to identify potential process optimizations and to lead teams in delivering effective Industry 4.0 solutions, including Predictive Maintenance and AI/ML deployments. He is an expert in creating customized and scalable business development strategies for new markets and technologies, conducting market analysis, benchmarking products, roadmapping for the future, and improving marketing content.
Outside of work, Ryan enjoys spending time with his dog Leo, automating his home, and exploring his new hometown Austin on his Segway.
