EY-Nottingham Spirk Innovation Hub Tour
Tme: 2 PM - 4 PM
Max No. Attendees: 40
The registration link is sent to all registered MX.0 Midwest attendees three weeks prior on Tuesday, August 26, 2025. Places are then awarded on a first-come, first-served basis.
Experience the EY-Nottingham Spirk Innovation Hub to see firsthand how the two firms have partnered to create a unique collaboration space with a set of distinct capabilities to develop and bring new products to market with a 95% commercialization success rate. You’ll learn about Nottingham Spirk’s Vertical Innovation process, which has helped its clients bring hundreds of new products to market and generate over 1,500 patents. Hear the stories behind dozens of innovative products across various industries that were designed and developed onsite, then visit the in-house fabrication center to see where looks-like and works-like prototypes are built. Finally, you’ll move into the EY Digital Experience Center, where you will see how the data generated by connected products can be used to improve customer experience as well as manufacturing and supply chain operations, from the shop floor to the top floor.
During this tour, you will see:
• How cross-functional collaboration accelerates speed-to-market and improves product launch success rates.
• How digitally connected products provide insights that help shape future product iterations, drive customer engagement post-sale, and enable advanced capabilities such as predictive maintenance and field service automation.
• How a digitally connected shop floor environment drives operational efficiencies and employee engagement.